Nobias

Know what you're unfolding

Nobias alerts you to the bias and credibility of news articles and authors before you even read them. Adding Nobias to Chrome means you will be able to detect hidden bias and fake news in Google Search results, your Facebook News Feed and on select news sites. Nobias will help you burst your filter bubble and give you more control over the news and information you consume.

We’re like a Fitbit for your media diet. In the age of social media, many of us ambiently consume news by reading headlines and descriptions that appear in our news feeds. Nobias provides more context around articles in your newsfeeds before you read it, wherever you read it, making them less likely to be misleading. You decide whether to click on the article, helping you retrain the algorithms that shape what you read and see online.

Our insights include the political and financial biases of the article, along with the credibility of the author and site, to keep fake news in check and hold authors accountable. By hovering over the little paw prints or buy/sell icons that appear next to articles, you can see our insights right in your browser on Google Search, your Facebook news feed or your favorite newspaper. With Nobias, you can be selective of what you read and as well as become aware of other perspectives, to develop your own unique point of view. Nobias helps you better manage your daily media diet through a more informed interaction with personalization algorithms..

★ Political and Financial slant checker
Nobias detects the political or financial slant of the article as either left, center or right leaning for political articles and buy, neutral or sell leaning for financial articles and highlights that slant with a colored icons (paw print or buy/sell) as a visual ratings system.

★ Credibility checker
Nobias uses LexisNexis databases for general news to show you which news sources have the most reputable editorial boards and the most integrity. You'll be able to read with confidence and avoid tabloid journalism and yellow journalism. Additionally, article level insights include credibility of the author based on employer rating and journalistic awards won by the author and in the case of financial articles, a combination of accuracy, average expected return and number of articles written by the author.

★ Productivity tool
Nobias isn’t just for avid news readers, students, and journalists. If you want to know what you’re reading without even clicking, Nobias is for you. It’s a productivity tool for your media consumption that saves the time you spend reading news online. It’s a life hack in a Chrome extension.

★ Thousands of news sources tracked
When you use Google Search or scroll through your Facebook news feed, you’ll see the Nobias paw prints next to over 80% of links. Additionally, you can see Nobias slants within the news sites of over 25 national and regional newspapers. We are constantly updating our databases to include more news sites, authors and articles as they are published.

Nobias - Keeping you informed of bias and credibility in news media.